“If we don't know where we want to go, what is certain is that we will reach other places”
Innovation consultancy Liwo was founded in Colombia with a focus on process strategy, creativity and technology. The main goal of Liwo is to advocate for digital disruption as an opportunity for organizations to reinvent themselves, unlearn and adapt new approaches of doing business, all in order to enhance the value proposition for their customers.
As an opportunity to refresh their brand, the client emphasized the ability to offer personalized creative solutions for each customer, as well as the importance of streamlined processes, iteration, and feedback, and thus enhance their overall strategies.
The quote at the beginning was found in Liwo's 2016 business model presentation.
A starting point and a route open to possibilities
